Pantone 2023 Color of the Year: How To Use It In Your Home

Last Updated on February 28, 2024 by SampleBoard

Pantone has announced the company's 2023 Color of the Year.

The color is a deep, vibrant magenta that is so bright it can almost be seen in outer space according to Pantone.

Named Viva Magenta, Pantone selected this color as a way to bring joy, passion, and warmth into people's lives.

Pantone is the authority on color, and their expert insights are always truly authoritative. In this post, you'll find some of our favorite color combinations for Pantone's 2023 color of the year.

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*Disclosure: I only recommend products I would use myself and all opinions expressed here are our own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. 

What is Viva Magenta?

According to Pantone, Viva Magenta is "a vibrant, attention-getting hue that emanates heat and energy."

This hue is said to be "intriguing and inviting," making it a perfect choice for those who want to make a bold statement.

An unconventional shade for an unconventional time


This color can be found in a variety of places, from fashion and beauty products to home decor.

If you're looking to add a pop of color to your wardrobe, consider investing in a piece of clothing or accessory in this shade.

For your home, try incorporating Viva Magenta into your decor by adding accents like throw pillows or an area rug.

"In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known."


Viva Magenta gives us the confidence and motivation we need to overcome long-term challenges.

Three years into a pandemic, amidst war, unstable economies, social unrest, and mounting climate change, we need healing.

And yet still, we need to find the motivation to move forward. Here Viva Magenta surrounds us with both power and strength.

How to use Viva Magenta at Home

Vibrant and full of energy, Viva Magenta is the perfect color to inject some life into your home. Designers and homeowners alike can use Viva Magenta in lots of ways.

You can bring it into your space as a velvet couch or feature wall. Or you might opt for a more neutral palette, using it only as one pop of color by using scatter pillows, a throw, or a lamp.

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Because it is such a strong color, too much Viva Magenta can be overwhelming. Use it sparingly in small doses to achieve the desired effect.

Here are some tips on how to use this powerful hue to create a space that feels alive and exciting:

1. Start with small accents

A vase, throw pillow, or piece of art are all great ways to introduce Viva Magenta into your décor. A little bit of Viva Magenta goes a long way.

Use it as an accent color on walls, in furniture, or in accessories to add a pop of color without overwhelming the space.

2. Use it as an accent color or focal point

Magenta is the perfect color to use if you want to create a focal point in your design.

Whether you use it as an accent wall color, a dramatic wallpaper, or go all out with a magenta-themed design, this color will definitely get noticed.

Go bold! Don't be afraid to use this color in larger doses for a truly impactful look.

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3. Incorporate Viva Magenta into your kitchen

Give your kitchen a makeover by painting the cabinets or walls in Viva Magenta. Or, add some personality to your space with small appliances or cookware in this fun hue.

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4. Incorporate Viva Magenta into your bathroom

Accessorize your bathroom: Spruce up your bathroom with some new towels, rugs, or shower curtains in Viva Magenta.

Use magenta towels in your bathroom to make it feel like a spa. Or, go bold and paint the walls for a truly eye-catching look.

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5. Viva Magenta in your bedroom

Start with a blank canvas. Paint your walls in a neutral color like white or cream. This will help create a blank slate that you can then build upon with your Viva Magenta accents.

  • Add splashes of Viva Magenta through bedding and pillows. This is an easy way to incorporate color into your space without going too overboard.
  • Accessorize with Viva Magenta. Add a pop of color to your room with lamps, vases, or other small accessories.
  • Use Viva Magenta as an accent color. If you're not ready to commit to painting an entire wall, try adding stripes or another pattern in Viva Magenta as an accent.
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Vibrant and full of life, Magenta is an attention-grabbing color that can be used to make a bold statement in any design.

Pantone's Viva Magenta Color Combinations

Are you thinking of using Pantone's Viva Magenta 18-1750? This deep red-pink color pairs wonderfully with deep jewel tones like emerald green and navy blue, as well as pops of neon.

Pair Viva Magenta with similar hues

Pairing magenta with the likes of pastel pink, hot pink, and fuchsia will most certainly keep you feeling fabulous!

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Pair Viva Magenta with Emerald Green

Viva Magenta looks great when paired with other strong colors like emerald green. This combo is perfect for creating a vibrant atmosphere in any room.

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Pair Viva Magenta with Navy Blue or Teal

Make a statement: If you want to make a bold statement with your design, Magenta is the way to go. This color is perfect for making an impactful statement that will stand out from the rest.

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Most importantly, don’t forget to have fun with your design! Magenta is a great color to experiment with, so let your creativity shine through, and have fun with it!

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