Pantone 2023 Color of the Year: How To Use It In Your Home

Last Updated on May 17, 2024 by SampleBoard

Pantone has announced the company's 2023 Color of the Year.

According to Pantone, the color is a deep, vibrant magenta so bright it can almost be seen in outer space.

Named Viva Magenta, Pantone selected this color to bring joy, passion, and warmth into people's lives.

Pantone is the authority on color, and their expert insights are always genuinely authoritative. In this post, you'll find some of our favorite color combinations for Pantone's 2023 color of the year.

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*Disclosure: I only recommend products I would use myself and all opinions expressed here are our own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

What is Viva Magenta?

According to Pantone, Viva Magenta is "a vibrant, attention-getting hue that emanates heat and energy."

This hue is said to be "intriguing and inviting," making it a perfect choice for bold statement-makers.

An unconventional shade for an unconventional time

Pantone

This color can be found everywhere, from fashion and beauty products to home decor.

If you want to add a pop of color to your wardrobe, consider investing in a piece of clothing or accessory in this shade.

For your home, try incorporating Viva Magenta into your decor by adding accents like throw pillows or an area rug.

"In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known."

Pantone

Viva Magenta gives us the confidence and motivation to overcome long-term challenges.

We need healing three years into a pandemic amidst war, unstable economies, social unrest, and mounting climate change.

Yet, we still need to find the motivation to move forward. Here, Viva Magenta surrounds us with both power and strength.

How to use Viva Magenta at Home

Vibrant and full of energy, Viva Magenta is the perfect color to inject some life into your home. Designers and homeowners alike can use Viva Magenta in lots of ways.

You can bring it into your space as a velvet couch or feature wall. Or you might opt for a more neutral palette, using it only as one pop of color by using scatter pillows, a throw, or a lamp.

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Because it is such an intense color, too much Viva Magenta can be overwhelming. Use it sparingly in small doses to achieve the desired effect.

Here are some tips on how to use this powerful hue to create a space that feels alive and exciting:

1. Start with small accents

A vase, throw pillow, or piece of art are all great ways to introduce Viva Magenta into your décor. A little bit of Viva Magenta goes a long way.

Use it as an accent color on walls, furniture, or accessories to add a pop of color without overwhelming the space.

2. Use it as an accent color or focal point

Magenta is the perfect color to create a focal point in your design.

Whether you use it as an accent wall color, a dramatic wallpaper, or go all out with a magenta-themed design, this color will get noticed.

Go bold! Don't be afraid to use this color in larger doses for a genuinely impactful look.

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3. Incorporate Viva Magenta into your kitchen

Paint the cabinets or walls in Viva Magenta to give your kitchen a makeover. Or, add some personality to your space with small appliances or cookware in this fun hue.

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4. Incorporate Viva Magenta into your bathroom

Accessorize your bathroom: Spruce up your bathroom with some new towels, rugs, or shower curtains in Viva Magenta.

Use magenta towels in your bathroom to make it feel like a spa. Or, go bold and paint the walls for a truly eye-catching look.

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5. Viva Magenta in your bedroom

Start with a blank canvas. Paint your walls in a neutral color, like white or cream. This will help create a blank slate you can build upon with your Viva Magenta accents.

  • Add splashes of Viva Magenta through bedding and pillows. This is an easy way to incorporate color into your space without going overboard.
  • Accessorize with Viva Magenta. Add a pop of color to your room with lamps, vases, or other small accessories.
  • Use Viva Magenta as an accent color. If you're not ready to paint an entire wall, add stripes or another pattern in Viva Magenta as an accent.
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Vibrant and full of life, Magenta is an attention-grabbing color that can be used to make a bold statement in any design.

Pantone's Viva Magenta Color Combinations

Are you thinking of using Pantone's Viva Magenta 18-1750? This deep red-pink color pairs wonderfully with deep jewel tones like emerald green and navy blue, as well as pops of neon.

Pair Viva Magenta with similar hues

Pairing magenta with the likes of pastel pink, hot pink, and fuchsia will most certainly keep you feeling fabulous!

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Pair Viva Magenta with Emerald Green

Viva Magenta looks great when paired with other strong colors like emerald green. This combo is perfect for creating a vibrant atmosphere in any room.

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Pair Viva Magenta with Navy Blue or Teal

Make a statement: If you want to make a bold statement with your design, Magenta is the way to go. This color is perfect for making an impactful statement that will stand out from the rest.

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Most importantly, don’t forget to have fun with your design! Magenta is a great color to experiment with, so let your creativity shine through, and have fun with it!

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