I'm dreaming of a white Christmas. Just like the ones I used...
Design for kids is on the rise, and with Millennial parents dominating the market, collector items with unique stories to tell are becoming the industry’s most favorite.
But one brand stands out among the rest - Mrs. Mighetto.
Once you lay your eyes on one of Mrs. Mighetto’s prints, it becomes clear why these prints are so irresistible to many. They have it all - looks, story, magic, and a contemporary color palette.
We are huge on aesthetics here at SampleBoard, but also enjoy the stories that come with the products. This one starts with two Swedish friends, Malin Mighetto and Anna Sylvan.
Besides from being the creatives and visionaries of the brand, these girls have been friends and neighbors for years. They describe themselves as nerds in everything that is mysterious and from the history to the saga. Children’s books and fantasy movies such as Harry Potter, Miss Peregrine's Home for Peculiar Children, Fantastic Beasts and Where to Find Them and Tim Burton’s opus inspired an evening hobby project of two friends sharing the same passion.
Malin has been drawing since she was a little girl and is the one responsible for painting all the characters. Anna’s background is in marketing, and her talent is her words. She uses them to bring characters to life by telling stories about their mysterious personalities.
When they first started, they didn’t have big plans for Mrs. Mighetto. At the time, girls used to pack every ordered print by hand in a charming, but somewhat time-consuming way, and bring it to the post office one by one. All they wanted was to share their creations with the world, and soon the world couldn’t get enough of them! Their first collection, Superheroes, was released back in October 2014 and after just ten days, it was gone for good. Everything was sold.
It was the love of its creators that pushed Mrs. Mighetto to success. Malin and Anna work on everything together, and they always take their time to make sure the quality of their designs remains high. They didn’t want to sell all the prints they could just to earn the extra buck. Instead, they decided to limit their numbers and make Mrs. Mighetto a collector’s piece.
Last three years were very fruitful for Mrs. Mighetto’s fantasy worlds and their inhabitants. After Superheroes, we got Fantastic Four, Into the Woods, Wondergirls, Among the Clouds, Les Petits, Selected by, Circus Mighetto, The End of the Forest and in a few days Lake stories. Each of them bringing a new storyline and mythical creatures with their own names, magic powers and unique traits. Not only do they look stunning in soft grays against a white backdrop, but they also carry an extra value to the room - an enchanting bedtime story for the whole family to enjoy.
Mrs. Mighetto’s prints can be seen all over Instagram. The mood they create is beyond the words, and yet these prints don’t stop the room from growing with the child. They are loved by kids of all generations (and their parents too) and get along well with both girl’s and boy’s interiors. Any design style can house these poetic prints with ease, yet they feel most at home in boho chic rooms with a vintage touch, featuring canopies, garlands and fairy lights.
Check out these mood boards we made with SampleBoard (we already shared a few similar in the article Kids’ Room trends for 2018, so you might want to check them too).
If you choose to come up with your own design that feature Mrs. Mighetto prints (which we highly recommend), don’t forget to tag us when you share them on your feeds (@sampleboard.inspo on Instagram)!