Interior Designers: Unlock Pinterest's Power To Attract Your Ideal Clients

Last Updated on April 11, 2024 by SampleBoard

Pinterest has become an essential marketing platform for interior designers to showcase their work, engage with potential clients, and drive website traffic.

With over 400 million monthly active users, most of whom are interested in home decor, design, DIY projects, and visual inspiration, Pinterest offers a huge opportunity to promote your interior design business.

This comprehensive guide will provide interior designers with actionable tips and strategies to leverage Pinterest for marketing success.

We'll cover everything from setting up your Pinterest business profile to creating eye-catching pins, optimizing keywords, collaborating with influencers, running ads, tracking analytics, and improving your performance over time.

With dedicated effort and consistency, Pinterest can help interior designers:

  • Build brand awareness and visual identity
  • Increase website traffic and lead generation
  • Connect with potential clients and industry influencers
  • Showcase portfolio of work to prospects
  • Promote products, services, and offers
  • Drive sales of products or design services
  • Engage with a highly targeted, design-focused audience

By leveraging best practices for Pinterest marketing as an interior designer, you can expand your online presence and visibility. Pinterest provides a platform to inspire, engage, and convert new clients.

Creating A Pinterest Business Account

Unlike other social platforms, Pinterest allows users to create two different types of accounts - personal and business.

While a personal account is great for casual pinning, a business account unlocks additional features tailored for marketing and driving traffic.

Here are some of the key differences between personal and business accounts on Pinterest:

  • Analytics - Business accounts provide access to Pinterest analytics, allowing you to view impressions, saves, click-through rates, and more. This data can help optimize your strategy.
  • Rich Pins - Rich Pins allow you to showcase products with additional details like price, stock status, etc. These are only available for business accounts.
  • Ad Campaigns - Only business accounts can create and manage Pinterest ad campaigns to reach new audiences. Ads can help expand engagement and visits.
  • Enhanced Profile - Business profiles stand out with their unique layout that highlights products, stories, stats, and contact info. This branded experience builds credibility.
  • Shopping Features - Businesses can enable shopping capabilities like product tagging and catalogs. This makes items easy to discover and buy.
  • Pinterest Partners Program - Join this partner program to access beta features and best practices to amplify your presence. Eligibility requires a business account.

Clearly, to tap into Pinterest's marketing potential, a business account is a must. The setup process is quick and easy.

Be sure to completely fill out your profile, add a compelling cover image, and showcase your products or services through board creation.

With the right foundation, your business is primed for Pinterest success.

Optimizing Your Pinterest Profile

Your Pinterest profile is your storefront - the first impression potential followers and customers will have of your brand on Pinterest.

Therefore, it's important to optimize your profile to fully showcase your interior design expertise and style.

Profile Picture

Your profile picture is prime real estate on your Pinterest profile. Use a high-quality, eye-catching headshot or logo that represents your brand.

Make sure it's consistent with profile pictures on your other social media channels for a cohesive look.

Avoid pixelated, blurry, or generic images. This is your chance to show off your unique personality and stand out on a platform crowded with other interior designers.

Profile Bio

Your bio only allows 150 characters, so make them count! Briefly state who you are, your interior design specialty, and your unique value proposition.

Include relevant keywords like "interior designer" and your location to help Pinners find you. Add a link to your website to drive traffic.

Website Links

Pin your website URL prominently on your Pinterest profile to direct traffic to your site. You can also link to your blog, online portfolio, or social media profiles.

Be sure all links are working and up-to-date. Check them periodically to fix any broken links that could frustrate followers.

With an optimized Pinterest profile, you can attract more high-quality followers, reinforce your brand image, and convert more visitors into loyal customers.

Creating Eye-Catching Pin Designs

Pinterest is a visual platform, so creating eye-catching pin designs is key to getting more repins, likes, and clicks. As an interior designer, you'll want to make sure your pins showcase your style and aesthetic.

Use the Proper Image Sizes

Pinterest recommends using images that are at least 2,000 pixels on the longest side. Vertical pins tend to perform better than horizontal ones.

For home decor pins, aim for high-quality photos of rooms, furniture, accessories, materials, color palettes, etc. Make sure the images accurately showcase your work.

Add Text Overlay

Include a title, description, and your brand name/logo as a text overlay on the image. The title should be short but descriptive using keywords people may search for.

The description can provide more details. Place the text strategically without covering up important elements. Use an easy-to-read font.

Maintain Consistent Branding

Your pins should be on-brand so followers recognize it's your content. Use the same color scheme, logo placement, fonts, and overall visual style across pins.

People associate certain aesthetics with brands, so keeping branding consistent makes your pins instantly recognizable.

Pinning Productive Content

When it comes to pinning, you’ll want to find the right balance between sharing your own content and curating content from others. The key is to be selective about what you choose to pin.

Pin Your Own Content

Pinning your own interior design content is a great way to boost engagement. Share blog posts, videos, infographics, and other media you’ve created that would appeal to your target Pinterest audience.

You can upload pins directly or link to content on your website.

Try creating pins specifically for Pinterest, like step-by-step tutorials, room inspiration boards, design tips, and behind-the-scenes images of your projects.

Tailor the messaging and visuals to resonate with the Pinterest community.

Strategically Re-Pin Others

While you want to prominently feature your own content, it's also important to share pins from other influential accounts in your niche.

Re-pinning helpful, relevant pins shows you actively engage with the community and aren't just there to self-promote.

Look for content from interior designers, decor brands, trade publications, and home improvement companies that align with your brand.

For example, you could re-pin room makeover ideas, DIY projects, decorating tips, or product launches.

Just be sure to always credit the original pinner in your re-pins. Ask permission if re-pinning from a personal account.

Be Selective

Avoid indiscriminately re-pinning everything you see. Carefully curate pins that would genuinely interest your audience. Otherwise, your boards will become cluttered and credibility will suffer.

Focus on quality over quantity when pinning. Relevant, eye-catching pins uploaded consistently will ultimately drive more repins, clicks, and engagement than pinning sporadically or overloading your boards.

Using Relevant Keywords

Keywords are essential to maximizing the visibility and reach of your pins on Pinterest.

As an interior designer, you'll want to include keywords that are relevant to your niche like "interior design," "home decor," and "furniture" to help attract your target audience.

It's important to research which keywords are most popular and commonly searched for by Pinterest users interested in interior design.

Use a tool like Google Keyword Planner or UberSuggest to find keyword ideas and search volumes.

When creating pin descriptions, be sure to include your most important keywords organically within the first few sentences. You can also include related keywords in your image titles and alt text.

Just don't over-optimize or keyword stuff. Focus on creating natural, engaging descriptions that also incorporate keywords.

Analyze your analytics to see which keywords drive the most traffic and engagement on your pins. Double down on using those terms.

Also, look for opportunities to include long-tail versions of keywords like "mid-century modern living room" for more specificity.

Relevancy is key. Only use keywords that are truly relevant to your pins. Pinterest's algorithm will penalize you for keyword stuffing or forcing you into unrelated terms.

Make keywords fit seamlessly within your pin content.

Using the right keywords thoughtfully in your Pinterest marketing will increase discovery and build your brand authority within the interior design space.

With some optimization testing and analysis, you can continually refine your approach to keywords on Pinterest.

Collaborating With Influencers

Influencer marketing is a great way to expand your reach on Pinterest. Identify interior designers or home decor bloggers with engaged audiences in your niche.

Reach out to suggest collaborating on guest pins or co-created content.

Guest Pins

Invite influencers to create pins for your account. This exposes their audience to your brand. Make sure to have clear expectations about the topic, imagery, and captions.

Give them creative freedom within your brand guidelines. Promote their guest pins across your social channels.

Co-Created Content

Develop long-form content collaboratively, like blog posts or videos. This provides their unique perspective while aligning with your brand. Split content creation and promotion duties.

Outline a detailed plan for brainstorming, writing, imagery, and promotion. Schedule co-created content regularly, like a monthly video or blog series.

Leveraging influencers provides built-in promotion to new audiences. With clear expectations and promotion plans, collaborations can expand your Pinterest presence.

Focus on influencers who authentically align with your brand and content style.

Running Pinterest Ads

Pinterest offers three main types of ads - Promoted Pins, Video Pins, and Carousel Pins. Each ad format allows you to showcase your products and designs to targeted audiences on Pinterest.

Promoted Pins

Promoted Pins take your existing pins and amplify their reach to more of your target audience. You can promote any Pin post, which gets displayed in the main Pinterest feed just like organic Pins.

The difference is you pay to have your Pin served to more people who fit your target demographic and interests.

With Promoted Pins, you can target users based on their interests, demographics, device types, and other factors. Your daily budget determines how many impressions your Pins receive each day.

Pinterest's algorithm optimizes to show your Pins to users most likely to engage. You only pay when people click on or engage with your Pins.

The benefit is reaching new audiences who may not already be following you organically on Pinterest.

Video Pins

Video Pins enable you to upload native video content and turn them into ads. You can showcase project walkthroughs, design tutorials, behind-the-scenes footage, testimonials, and more.

Video Pins autoplay without sound as users scroll through their feeds. If they engage by clicking to watch with sound, that counts as a view. You can target Video Pins similarly to Promoted Pins.

Video content tends to have higher engagement rates on social media. Video Pins are a great way to highlight your skills and expertise to attract new clients.

Carousel Pins

Carousel Pins allow you to create a collection of 2-10 images that users can horizontally scroll through. It's an effective ad unit to showcase before-and-after photos, different room designs, product catalogs, and more.

The scrolling format stands out in the Pinterest feed, attracting attention. You can add a website link to each image in the Carousel Pin. As users engage and click through, it drives traffic back to your site or online portfolio.

Targeting options are the same as other Pin formats. Carousel Pins enable you to display more content and offer in a single ad unit.

Optimizing Your Pinterest Ads

When running Pinterest ads, focus on metrics like clickthrough rates, cost per click, and conversions to optimize performance. Try different variations of imagery, text, targeting, and budgets to improve results over time. Analyze which Pin types, content and offers resonate best with your audience.

Driving Traffic With Pins

One of the main goals of Pinterest marketing is to drive traffic back to your website or online store. To maximize site clicks from your pins, optimize your pinning strategy in a few key ways:

  • Pin your best content frequently. Don't just pin an image once and forget about it. Repin your most eye-catching and high-converting pins regularly to keep them on top of Pinterest users' feeds. Use analytics to determine which pins get the most clicks.
  • Create clickbait-style pins. Use enticing language like "You won't believe…" or "The secret to…" to catch viewers' attention and encourage them to click through. But make sure the content lives up to the headline.
  • Place your branding and call-to-action prominently. Make sure your profile name and logo are clearly visible on pin images. Add text encouraging viewers to click through to your site.
  • Choose vertical pin dimensions. Vertical rectangular images get more engagement on Pinterest. The ideal aspect ratio is 2:3. Crop images to these dimensions or design vertical pins.
  • Use high-quality, consistent images. Eye-catching, beautiful images in the same style are more likely to get repinned and drive traffic. Maintain a consistent look with fonts, filters, etc.
  • Focus pins on one clear idea or product. Don't overload one image with too much text or multiple products. Simple, focused pins are more clickable.
  • Pin UGC and user images. Photos styled or taken by real Pinterest users often look more authentic and approachable. Ask clients to share photos of your designs.
  • Write SEO-optimized descriptions. Include keywords people search on Pinterest to help your pins get discovered. Mention key details like price, size, etc.
  • Link all pins to site product pages or blog posts. Ensure every pin description contains a link to drive traffic directly to relevant pages to boost conversions.

By strategically optimizing your pins for traffic, you can turn Pinterest into a major source of high-quality website visits for your interior design business.

Analyze performance to see which techniques get the best click-through rates.

Tracking and Improving Performance

Once you have a Pinterest marketing strategy up and running, it's crucial to track performance and continually optimize your approach.

Analytics will be vital for measuring ROI and identifying what's working well versus areas needing improvement.

Some key metrics to monitor include:

  • Engagement rate - How much are your Pins resonating in terms of clicks, close-ups, saves, and comments? Look at engagement rates overall and for specific Pins to see top-performing content.
  • Website traffic - Is Pinterest driving an increase in traffic to your site? Check Google Analytics to view trends and learn about user behavior.
  • Sales - Ultimately you want Pinterest to deliver sales. Look for correlations between Pinterest traffic and online or in-store revenue. Enabling UTMs can help.
  • Followers - Steady follower growth indicates an expanding audience. But focus on quality over quantity, targeting those genuinely interested in your products and content
  • Repins - Frequent repinning of your content is a positive sign that your Pins are valuable and sharable.

Based on performance data, you can refine your approach over time.

Try new Pin designs, test different content formats and topics, collaborate with relevant influencers in your niche, and experiment with promoted Pins.

The key is continually monitoring what moves the needle so you can do more of what works.

With the right analytics setup and optimization process, your Pinterest marketing strategy can become an invaluable asset for connecting with clients and driving conversions.