Learn why mood boards are such a powerful tool in interior design.
If an engaging picture is worth a thousand words, then a cool moodboard is worth at least a million, especially in the web world. Show, do not just talk: a post with quality pictures is by as many as 80% more likely to capture viewers’ attention, and it can also receive up to 40 times more shares on social platforms. For this reason, the amount of planning and effort which design-savvy interior design bloggers invest in visual blog components is often the same as (if not greater than) that which goes into the verbal aspect of their site. To ensure maximum visibility online, home décor bloggers often turn to moodboards, custom-created images, and collages, which offer a simple tool to boost interest among existing followers and attract new ones – and bloggers love traffic spikes more than anything else. Here are some ideas on how to create ravishing visuals for your blog that will increase the aesthetic appeal of your site and get more eyeballs on content online.
When creating visuals for your blog, feel free to experiment with combinations of images that showcase different textures, such as leather, fabrics, metallics, and matte surfaces. Moodboards displaying innovative textural mixes exude opulence, depth, and add an imaginative twist to the blog content as a whole. As for image processing tools, choose SampleBoard, which allows you to pick pictures from an existing library or upload your own, and merge them into a customized moodboard.
Black-and-white and sepia images do look magnificent, but their value on interior design blogs is debatable. Most people (except a few professional photographers and hardened minimalists) will be more likely to take interest in a multicolor picture than a black-and-white one, and the innate love of hues makes experiments with different tonal mixes a highly rewarding blogging endeavor. Of course, the color mode choice will largely depend on your post’s subject matter: while English country, Provencal, and vintage décors in most cases fare better if accompanied by color pics, styles such as minimalist, Scandinavian, or shabby chic allow you to tap into sepia or black-and-white images without compromising the content’s visual quality.
Poor image quality is a deal breaker in the blogging world, so do not make the amateur mistake when uploading pictures to your blog. You yourself would not keep scrolling down a site with pics that make you squint, would you? For minimal bounce rates, use high-resolution visuals and edit them before uploading for optimal brightness, saturation, and contrast. After all, a few more minutes of pre-posting photo processing are a small price to pay for your blog’s quality and increased traffic.
Never underestimate the power of a plot twist where your viewers least expect it. A typographic splash of color or fun font types in collages displaying toned-down décors will provide a whiff of refreshment, and they will also allow you to be original even if the image is not as unique as you would like it to be. Or, if you want to discus your own minimalist garden or kitchen on your blog, try enriching the décor with a pop of Mexican oilcloth before taking pictures of it. Unexpected visual elements in typography or actual photo set will help you achieve the element of surprise and retain the viewer’s attention for a few minutes longer.
Properly selected visual content is half every interior design blogger’s success, so before you share your next post, make sure you attend to image planning and editing with due care and attention. Even though size does matter in the world of interior design, it is the fine details that aesthetics of home décor blogs are made on.
Zoe Clark is a journalist, freelance stylist and blogger. She is a visual storyteller and aesthetician by heart who often writes about decorating and DIY ideas. She loves sparking creativity in people and giving them ideas for their own spaces.