How to Get New Clients for Your Interior Design Business

Last Updated on April 23, 2024 by SampleBoard

Finding new clients could be tricky when you have just started your very own interior design company. Even if you have been in business for a while, you could easily reach a point where expanding your client base feels like a struggle. But with the right lead-sourcing methods, you could build a pipeline of projects in no time. Here are the most effective techniques every interior design business owner should know to get new clients.

Image credit: kathykuohome.com

Leverage Your Social Circle

Your friends, family, neighbors, former coworkers, and social media network are invaluable sources to find clients. Having known you for a while, they can vouch for your work ethic, talent, and professionalism. Naturally, they are in a better position to generate word-of-mouth publicity for your business. So, you can easily leverage your personal contacts to actively look for new projects.

Ask them to recommend you or put you in touch with potential clients they may know. Share your work portfolio with them, talk about interesting projects you have completed in the past, and give away your business card so they can pass it on to others.

You can even offer your services to your loved ones free of charge. Their homes will speak volumes of your expertise and could inspire others who visit them to seek your interior design services.

Advertise Online

Traditional advertising in newspapers and magazines can be costly. They also limit your reach to a smaller audience. Online advertising, on the other hand, is much cheaper and can allow you to access a wider demographic.

Digital platforms provide several paid campaign options. With a 65% click rate, search engine advertising based on a pay-per-click (PPC) model is one of the most effective methods to consider. It allows you to target potential clients from a pre-defined geographic area with an interest in interior designing services. Moreover, it is a result-driven lead-sourcing option, where you only pay once a user clicks through.

You can also include social media advertising in your campaigns. Networking sites offer a variety of tools for targeting audience segments based on specific demographic and geographic factors.

Another effective option is retargeting, where you can display your ads to those who have already visited your website. According to research, people are more likely to purchase when businesses apply retargeting techniques. This naturally makes it a useful advertising method to find new clients.

Use a Lead Generation Tool

There are several specialized online tools available for you to generate sales leads. Sales intelligence platforms are one. These are data aggregators who can give you access to millions of contacts.

Take Leadar, for example. With data belonging to more than 110 million US contacts, it allows you to find leads based on several criteria, including location, job title, and company. So, if you have already defined your customer profile, you can shortlist potential clients in your area within a few minutes.

These platforms will get you contact details and social media links for each prospect, along with other information to help with your cold outreach efforts. So, you can call potential leads, send an email, or even connect with them on social media before contacting them.

LinkedIn Sales Navigator is another option for prospecting. It is a client-sourcing tool created to search LinkedIn’s extensive professional network and identify potential customers. You can search using over 40 filters, use InMail to message contacts, track engagement, get recommendations, explore potential warm introductions, integrate your existing CRM, and gain access to data insights.

Start Networking

Networking is an age-old technique to find clients. It allows you to leverage one-on-one engagement at a more personal level and improve your chances of generating new business.

Attending industry forums, participating in Expos, joining social media communities, and taking part in online events are excellent options to meet new people and grow your network. All these will enable you to find new clients, build brand awareness, showcase your portfolio, and generate opportunities.

Even informal networking practices could go a long way. So, consider attending community events, volunteering at a local non-profit, and finding creative ways to connect with new people and expand your network.

Utilize Content Marketing

This is an essential area for any type of business in the digital space. According to Semrush, 79% of marketers use content marketing to find high-quality leads. There are several reasons for this.

To begin with, your content strategy plays a vital role in improving your business’s online visibility. Optimizing with the right keywords and on-site and off-site SEO enables your business to be found easily by potential customers. So, generating tactical content that could rank high on Google and other search engines is imperative for creating organic leads.

Another important factor about content marketing is its ability to help build awareness and amplify your business reputation. For this, setting up a user-friendly website with up-to-date and engaging content and maintaining a strong presence on key social media sites is critical.

  • Select networking platforms that your potential audience would frequent.
  • Develop a content plan to create effective engagement and build a following.
  • Deploy different content formats, including highly visual Facebook posts, Pinterest boards, YouTube videos, and long-form LinkedIn content.
  • Integrate competitions, surveys, and other engagement strategies to grab attention and gather feedback.
  • Showcase your previous work, share industry trends, discuss creative ideas, and offer advice.

Email Marketing

Ease of execution, lower costs, and higher ROI make email marketing invaluable for prospecting.

You can use cold emailing to reach out to potential leads acquired via lead-generating tools, social media, and other sources. Targeted email sequences can also generate effective results with warm leads who have already engaged with your business and shown interest in your services.

Summary

Finding new clients for your interior design company can be challenging at times, especially when you are faced with intense competition. But with the right tools and techniques, you can confidently prospect high-quality leads.

Start with your personal network, including friends, family, coworkers, and social media connections. Online advertising, lead-generating tools, content marketing strategies, and email marketing could be just as effective. Also, don’t forget to expand your professional and personal network to connect with new people and find opportunities.

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