Millennial Pink: A Guide to Colorful Decorating

Last Updated on February 28, 2024 by SampleBoard

Whether you spend hours scrolling through Instagram posts or you enjoy pinning photos on Pinterest, you have probably come across Millennial Pink!

The hue is also known by the name of Tumblr Pink and Scandi Pink.

The original name of the color is drawn from the generation that embraced it through hair color, fashion, food, and interiors – the Millennials.

This soft and friendly color trend has been widely documented in the media such as The Guardian, New York Magazine, and The Times.

It even came to be one of the highlight motifs in Wes Anderson's avant-garde movie The Grand Budapest Hotel.

In recent years, Millennial Pink has dominated the world of interior design. Creating a soft and inviting aesthetic that captivated homeowners and designers alike.

However, as trends are ever-evolving, a new color is making waves and taking center stage in interior spaces.

Say goodbye to the blush tones of Millennial Pink, and make way for the fresh and invigorating hues that are stepping into the limelight.

Design Trends

The Rise and Reign of Millennial Pink

Millennial Pink, characterized by its warm, muted shades of blush, rose, and peach, has been a reigning favorite in interior design since the early 2010s.

Its popularity surged due to its versatility and ability to evoke a sense of calm, sophistication, and modernity.

From furniture and textiles to wall colors and accessories, Millennial Pink found its way into homes around the globe, becoming synonymous with contemporary design.

Why Millennial Pink?

Millenial Pink

Pink used to stand for all things girly.

But hues such as Millennial Pink overcame gender stereotypes and morphed the color from being the symbol of preteen girls’ bedrooms and Barbie to becoming unisex.

And almost universally loved by both men and women.

Millennial pink has become the "new neutral“ because it tends to work well with a lot of other colors adding a certain glow.

It looks amazing when teamed with white, gray, blue, tan, khaki, olive, mint, gold, brass, and copper. So, no wonder the color has dominated everything from paint choices to appliances and furnishings.

This year's Milano Design Week was a testimony of the color's enormous popularity where it received the title of the most sought-after color in furniture design!

Popular brands such as Muuto, Moroso, and Normann Copenhagen showcased the color. And the event's most Instagrammed installation Marc Ange's Le Refuge was all millennial pink.

It managed to become one of the most noticeable crazes.

Why Is Millennial Pink So Popular?

Millennial Pink, a soft and muted shade that falls within the spectrum of pale pinks, has taken the world of interior design by storm.

Its popularity can be attributed to several factors that resonate with the preferences and sensibilities of the millennial generation and beyond.

Versatility and Gender Neutrality

Millennial Pink's subtle and neutral undertones make it an incredibly versatile color.

Unlike traditional gender-specific colors, it breaks free from stereotypes. Making it a favorite for individuals seeking a gender-neutral and inclusive aesthetic in their living spaces.

Aesthetic Appeal

The color's soothing and calming nature appeals to the desire for tranquility in interior spaces.

Its gentle hue adds a touch of warmth without being overpowering, creating a serene and inviting atmosphere.

Social Media Influence

Millennial Pink's rise to fame can be partly attributed to social media. As an Instagram-friendly color, it became highly shareable and photogenic.

The aesthetic of the color fits well with the curated visuals that dominate platforms like Instagram, making it a popular choice for influencers and interior design enthusiasts.

Nostalgia and Retro Vibes

Millennial Pink often evokes a sense of nostalgia, reminiscent of the pastel hues that were prevalent in the 1980s and 1990s.

This nostalgic appeal resonates with a generation that values a blend of modernity and retro aesthetics.

Consumer Products and Fashion Trends

The color's popularity in interior design is also influenced by its prevalence in consumer products and fashion.

As a result, individuals are drawn to incorporating this trendy color into their living spaces to align with their overall sense of style.

Connection to Wellness and Mindfulness

Millennial Pink's soft and gentle hue aligns with the growing emphasis on wellness and mindfulness.

People are increasingly seeking environments that promote relaxation and a sense of well-being, and this color choice supports that intention.

Design Flexibility

Whether used as an accent color or as the primary palette, Millennial Pink adapts well to various design styles.

Its subtlety allows it to complement a wide range of materials, textures, and patterns. Giving homeowners the freedom to experiment with diverse design elements.

In conclusion, the enduring popularity of Millennial Pink in interior design can be attributed to its versatility, aesthetic appeal, social media presence, nostalgic undertones, alignment with fashion trends, connection to wellness, and overall design flexibility.

As a result, this contemporary color continues to make its mark in homes around the world, shaping modern living spaces with its timeless allure.

Color Trend

How To Use Millennial Pink?

Mix with white

The easiest way to introduce Millennial Pink to your home is to mix it with lots of white.

Break the intensity of the color by using white elements such as furniture, doors, trim, and art, while at the same time helping the pink look pinker.

Accent wall

Sometimes, just a single accent wall painted with a daring hue can completely restructure a room.

In a smaller space, leave Millennial Pink for the accent wall. Play with depth in a way that will make the space feel bigger by offsetting the subtly, receding hues.

With blue

This trendy and timeless combination flooded homes last year when they were both named Colors of the Year by Pantone.

They go together like peanut butter and jelly so there is not much explaining to do here.


To create a balanced and mature look and not a full-on princess's playhouse, use Millennial Pink for bedding accents in combination with warm wood and gray or black.

Small accents

Don’t want to invest too heavily, especially if it’s your first home or a rental?

Create a real feeling of color with just a few elements such as pillows or some other small accessory.

Go bold

If you are into a more rich and colorful look, go bold and combine it with a rich palette of accents. To get that summery appeal, mix it with lots of leafy and floral patterns.

In the world of fashion and interior design, color trends change very often, but like it or not, Millennial Pink is undoubtedly having a moment and, by the way, things are going, it’s here to stay!