Whether you spend hours scrolling through Instagram posts or you enjoy pinning photos on Pinterest, you have probably come across Millennial Pink! The hue is also known by the name of Tumblr Pink and Scandi Pink. The original name of the color is drawn from the generation which embraced it through hair color, fashion, food and interiors – the Millennials.

This soft and friendly color trend has been widely documented in the media such as The Guardian, New York Magazine and The Times. It even came to be one of the highlight motifs in Wes Anderson's avant-garde movie The Grand Budapest Hotel.

Why Millennial Pink?

Pink used to stand for all things girly. But hues such as Millennial Pink overcame gender stereotypes and morphed the color from being the symbol of preteen girls’ bedrooms and Barbie to become unisex, and almost universally loved by both men and women.

Millennial pink has become the „new neutral“ because it tends to work well with a lot of other colors adding a certain glow. It looks amazing when teamed with white, gray, blue, tan, khaki, olive, mint, gold, brass and copper. So, no wonder the color has dominated everything from paint choices to appliances and furnishings.

This year's Milano Design Week was a testimony of the colors enormous popularity where it received the title of the most sought-after color in furniture design! Popular brands such as Muuto, Moroso and Normann Copenhagen showcased the color, and the event's most Instagrammed installation Marc Ange's Le Refuge was all millennial pink. It managed to become one of the most noticeable crazes.

How to use it?

Mix with white. The easiest way to introduce Millennial Pink to your home is to mix it with lots of white. Break the intensity of the color by using white elements such as furniture, doors, trim and art, while at the same time help the pink look pinker.

Accent wall. Sometimes, just a single accent wall painted with a daring hue can completely restructure a room. In a smaller space, leave Millennial Pink for the accent wall. Play with depth in a way that will make the space feel bigger by offsetting the subtly, receding hues.

With blue. This trendy and timeless combination flooded homes last year when they were both named colors of the year by Pantone. They go together like peanut butter and jelly so there is not much explaining to do here.

Bedroom. To create a balanced and mature look and not a full-on princess's playhouse, use Millennial Pink for bedding accents in combination with warm wood and gray or black.

Small accents. Don’t want to invest too heavily, especially if it’s your first home or a rental? Create a real feeling of color with just a few elements such as pillows or some other small accessory.

Go bold. If you are into a more rich and colorful look, go bold and combine it with a rich palette of accents. To get that summery appeal, mix it with lots of leafy and floral patterns.

In the world of fashion and interior design, color trends change very often, but like it or not, Millennial Pink is undoubtedly having a moment and, by the way things are going, it’s here to stay!